Among the 2026 packaging trends, one direction stands out for being deliberately unexpected: chaos packaging. Instead of refining category norms, chaos packaging disrupts them. It takes familiar products and reimagines

When a clean and polished design is easy to achieve, what actually stands out? For some brands, the answer isn’t more gloss. It’s more character. As AI makes visual production

Not long ago, using AI in design felt like a bit of a gamble. You’d type in ‘premium organic coffee brand, Scandinavian style’ and get a pouch floating in space,

In 2026, surface treatment becomes a strategy. As colours grow bolder and compositions more dynamic, finishes are doing more of the heavy lifting. Two directions stand out: high-impact metallics and

Packaging That Refuses to Stand Still The Fire Horse returns only once every 60 years. And when it does, it doesn’t whisper. See how 2026 marks a new direction in

Each year, the Pantone Colour Institute sets the direction for global design. For 2026, PANTONE 11-4201 Cloud Dancer takes the spotlight – a soft, ethereal off-white that signals clarity, calm

In 2026, packaging is moving in a few interesting directions. Some brands are refining things down to quiet, restrained minimalism. Others are experimenting with bolder formats that challenge category norms.

FURBREW are UNTRADITIONAL, UNCONVENTIONAL and UNEXPECTED with both their craft beers and branding. Head Brewer Thomas Bilgram has built an international following of people wanting unique brews and blends. Furbrew