labels & packaging play an important part of our everyday lives. They carry our food, beverages, medication and many other useful and important items. The relationship between labels and packaging and
Trend alert: Inside Out
Inside Out trend, sometimes referred to as ‘Minimal Outside – Maximum Inside’ (or a variation of this), uses creative or innovative designs and messaging to build excitement and elevate the experience when
What is smart packaging?
While packaging was originally designed to be purely functional, protecting products particularly during the transportation phase, it is now much more than this and is very much a reflection of
HOW TO CREATE ‘SMART’ PACKAGING
Every marketing person will tell you it is all about engagement, while every sales manager will say it is about sales. In reality it is a combination of both of
Dissolvable Labels
Off with those labels! Let’s talk Labels that enable recycling One of the most important parts that labels play in the sustainability process is utilizing materials that enable recycling or
Trend Alert 2021
2021 has exciting and interesting design opportunities. These are our predictions of the top label design trends! What will dominate the world of labels and packaging this year? From many
Pantone Color of the Year 2021
The Pantone Color Institute has announced the Pantone Color of the Year for 2021 as: PANTONE 13-0647 Illuminating + PANTONE 17-5104 Ultimate Gray USING ULTIMATE GRAY + ILLUMINATING IN LABELS,
NEW…VP650 Color Label Printer
The VP650 colour label printer combines the performance & reliability of the best selling VP700 with Advanced Memjet Enhanced Water Resistant Ink Technology. Bringing label printing in-house has never been
Print Labels In-house
Businesses need the flexibility and cost-effectiveness of printing labels in-house more than ever before. Unexpected threats to supply-chain and rapidly changing business environments require fast action and risk mitigation strategies.
The Unboxing Experience
The Unboxing Experience – Does Your Delivery WOW? With so many items now being delivered, have you considered what the customer experiences when they receive and open your product? Known