The Unboxing Experience

The Unboxing Experience – Does Your Delivery WOW?

With so many items now being delivered, have you considered what the customer experiences when they receive and open your product? Known as an ‘unboxing experience’, it requires you to think like a customer and consider each moment as they ‘open’ their packaging.

There are some really easy and great ways to engage and excite customers as they unpack your delivery – both on the outside and the inside:

	Coupons & Offers  Include tailored coupons and offers like box-top promos – give customers a reason to come back.
	Customisation Customised messages and printed material enhance the unboxing experience and can engage and excite your tribe!
	2-Sided Print Gorgeous packaging often considers the multi-dimensional aspect of print – make the most of this by continuing the design and messaging on both sides.
	Small Gifts or Treats Include a small treat. It can be a sample or extra item – but make sure they know you added it (tell them it’s a gift). If there is a series then people will often look forward to the next delivery. Be consistent though as you don’t want to disappoint.
How to WOW With Your Unboxing Experiences
Inside and out – make genuine offers that are easy to accept. Personalisation and customisation should match your customers. Keep it simple and easy to implement for customers and your staff